I heard on the radio that Papa John's, the number 4 pizza company (behind Domino's, Little Caesar's and Pizza Hut), sells heart shaped pizzas on Valentine's Day. Now, these guys sponsored the Super Bowl. Huge company. How many heart shaped pizzas do you think they expect to sell today nationwide? This is the whole nation for the number 4 pizza chain. And they've been selling these pizzas for a few years now. Only 75,000. Seems like a pretty small number for a relatively good idea. Lots and lots of couples go out the day before or day after Valentine's Day which means pizza for dinner on V-Day seems to be fairly common. You'd think they'd sell more than that.
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2 comments:
I LOVE Papa John's pizza and especially the banana pepper they include with their pizzas!
I've never heard of it. Maybe they need to do more marketing? Then again I am on the other side of the Atlantic.
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